White-label agency support
I work behind the scenes inside your processes and under your brand.
Best for:- agencies
- fractional CMOs
- consultants
- development/design firms
Work with me
Senior email expertise,
without another hire.
I partner with agencies and marketing teams that need experienced help with email strategy, lifecycle, copy and execution, without adding another full-time person to the team.
Sometimes you just need someone who knows email.
Your agency has more email work than your team can comfortably handle.
A client suddenly needs lifecycle or nurture expertise that isn't currently in-house.
Your marketing team has ideas, but needs help connecting strategy and execution.
Or, my favorite, email keeps getting pushed down the priority list because nobody truly owns it.
That's where I come in.
I work with your team
Reserved capacity
Get consistent access to senior email expertise without adding headcount.
Best for:- ongoing campaigns
- client overflow
- lifecycle management
- recurring execution
Defined projects
Bring me in for a specific problem, then keep moving.
Examples:- nurture programs
- lifecycle audit
- welcome/onboarding flows
- campaign strategy
- re-engagement
Strategy through send.
I can plug in wherever your team needs help, from planning the program to writing the copy and building the actual email.
Strategy
- lifecycle mapping
- campaign planning
- nurture strategy
- segmentation
- testing strategy
Content
- email copywriting
- campaign concepts
- sales/inbound sequences
- nurture content
- messaging refinement
Execution
- automation builds
- HTML production
- QA
- scheduling
- reporting
- optimization
PlatformsHubSpot · Salesforce · Gong · Klaviyo · Mailchimp · ActiveCampaign
Experienced enough to work independently.
Low management overhead
Give me the objective, context and constraints. I don't need to hold anyone’s hand.
Async by default
I work well inside Slack, email and existing workflows without filling calendars with unnecessary meetings.
Flexible visibility
I can stay completely behind the scenes or jump into client conversations when it makes sense.
Clear boundaries
Scope, timelines and capacity are defined upfront so neither side has to guess.
Why me?
I've sat on both sides of this relationship.
I've spent 15+ years doing email marketing both in and alongside organizations and agencies. I've managed client work, internal stakeholders, tight deadlines, campaign calendars, lifecycle programs and the production details required to actually get emails out the door.
Two simple ways to work together
Project
Best when you have a defined problem, campaign, flow or initiative.
Ongoing capacity
Best when your team regularly needs email strategy or execution and wants a dependable person to call on each month.
Most ongoing engagements are structured around a defined amount of monthly capacity rather than unlimited availability.
We're probably a good fit if...
- You already have clients or an established marketing program.
- You need experienced email help rather than basic training.
- You value good strategy but also need someone who executes.
- You're comfortable with primarily asynchronous collaboration.
- You want a reliable partner rather than another employee to manage.